BeautiMaps

A startup founder saw an opportunity to make beauty marketplaces simpler for both professionals and customers. Existing platforms could be expensive, add costs through monthly extras, and make it difficult for customers to find trusted providers nearby.

I built a custom web and mobile platform around the founder's vision: easy-to-use software and a simple, low monthly fee structure. I used direct feedback from beauty professionals to shape the product and tested new offerings before expanding them.

1. 01Built around the service provider: I shaped features around direct feedback from beauty professionals in New York City.
2. 02Aligned with the founder: I met with the founder every week to review progress and keep new features aligned with the product vision.
3. 03Tested before scaling: I soft-launched different service categories and tested offers with potential customers.
4. 04Expanded the marketplace: I built the platform to support multiple beauty categories and major cities across the U.S.

BeautiMaps went from the founder's vision to a live web and mobile marketplace, launching with 10+ beauty categories across about a dozen major U.S. cities. The platform was built to support a broad provider network from day one.