CL Jewelry Co.

Every sale happened in person at trade shows and craft fairs. Between events there was no way to buy, stock was tracked by hand, and the owner had no time to learn complicated software.

I built a custom Shopify store around how the business already worked, so selling online felt like an extension of the booth.

1. 01Set up inventory: I listed every piece once, with stock updating automatically whether it sold online or at a show.
2. 02Designed the store: I put photos first, kept categories simple, and made it fast on phones.
3. 03Trained the owner: I wrote a short plain-language guide for adding new products.

Customers can now buy any day of the year, and the owner updates the store herself in minutes.